Weblogs are a great traffic generator, but only if they are honest, and not just marketing hype. "That's one of the fantastic things about the blogosphere and the Internet," Bevan says. "If you have something to say that's interesting, you will eventually be heard." Next issue: What you need to start blogging.
- Tom Bevan, Political Blogger
What is RSS? RSS stands for Really Simple Syndication, and it's a way to tell other people about your new blog entries. You post your Web log entries. Then readers all over the world can view your blog entries on content aggregators. Or you can post content from other blogs on your site using RSS tools.