Here's a simple yet often overlooked important tip. If your clients come from a particular city, town or region, make sure you've got the names of those areas in your meta description and keyword tags. Fail to do this, and you pass up a large portion of qualified visitors.

Californians spend more on Internet purchases than consumers in any other US state. In 1999, they spent almost $6 billion. Texans were the next highest spenders with just more than $3.2 billion. The lowest online spenders were North Dakota ($41.6 million) and Wyoming ($41.5 million). International Data Corp.